We LOVE HOT FOOD
Translation by:Kelly Burt
German supermarket chain EDEKA has produced a promo that has already garnered 3.5 million views. Their new ad features a white-bearded man dancing through one of their Berlin stores.
Friedrich von Liechtenstein is the name of that swingin' cat, and he gyrates through the aisles to a tailor-made cover of his song "Supergeil" (a play on the word geil, which can mean both awesome/wicked and horny/hot). Last year, Liechtenstein recorded the original with Berlin band "Der Tourist" and one year later the remake is a call to consumption. Edeka had already generated publicity last year with an ad featuring two stoners.
In this clip, Liechtenstein showcases everything that's super; that is, everything that comes from Edeka. And wow, how "supergroß" (super-big) and "superfresh" the selection is: sushi, yogurt, croissants, "geiler Dorsch" (wicked codfish), "sehr geile Bioprodukte" (very wicked organic products), and even "sehr, sehr geile Fritten" (very, very wicked fries). That's the caricature of consumption; it doesn't matter whether you eat healthy, it doesn't matter what you buy, and it doesn't matter what you do to the food: you're hot stuff.
And what's up with the girls? With so much hotness, they're thrown in as a freebie for Liechtensten, dancing in Edeka salesclerk uniforms on their long, hot legs. What a shame, because they take the joke out of the whole thing and shove the word geil back into the pigeonhole from which it had been removed: namely, that of male fantasy.
Translated from Wir lieben geiles Essen