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We belong here?

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Last December the Hungarian government put out a new campaign video about youth and Hungary with the title Minden ideköt (We belong here). I had rarely seen so many dislikes on Youtube before! The video was made in accordance with the latest trends but in the end it didn’t work out as wanted. It is no coincidence.

The Hungarian Ministry of National Rescources and the Ministry of Justice and Administration ordered this video as a trailer for their project 'For the Future of the New Generation', having just started in January of 2012. It is okay that they wanted to show the government’s Christian values to the youth in a more simple way, but it doesn’t show the real problems of this generation. The purpose of the video is to keep the youth in Hungary. But the young Hungarians are not staying here or moving abroad for partying or finding a partner. They can have these almost everywhere. They simply want to make a good living, which is sometimes very hard in Hungary for a young entrant. And the short movie doesn’t speak about how the shown young couple makes money or has success in their studies in a way that makes them stay in Hungary.

The most irritating thing of all in the video is that it makes you think that the Hungarian youth is very superficial and they just want to have fun, to fall in love and their biggest problems are relationship quarrels. And this is clearly not true. 'If another country can provide better life for a young people, than why souldn’t they go there? That’s why there are open borders in the European Union' – argued the young resident doctors, the most desperate members of the Hungarian youth, at the demonstrations last autumn.

Already having a very tense relationship with the European Union, the Hungarian government seems to continue to decrease its popularity with such a campaign. The video well shows one thing: the 'For the Future of the New Generation' project won't solve the real problems of the Hungarian youth.

By Kata Szabó