Back to business, with Matt
Published on
Story by
Jeremy Cliffe
Matt just wants to earn some cash. But he’s prepared to spread some good vibes in the process. Two videos and, like any visionary scheme worth its salt, a wonderfully simple concept, and it all works something like this: Matt dances his way round the world... and takes the party with him. Poetry is the art of suggestion, the art of bringing emotions to the boil.
Of singling out emotions and reconnecting them again. It is concerned with Man, exclusively, without exception, from start to finish. Its language has to be kalaidoscopic and fresh, as if it has just stepped out of the shower. So I have a suggestion for you. I suggest that you take a few minutes to watch these two videos, videos that have already travelled round the world and that are probably earning their creator a small fortune. But look beyond the money-making, because despite their commercial purpose, these videos show us how a simple, communal action can stimulate a powerful emotional response in the viewer. The inner euphoria released by these images is no less than a manifesto calling for renewed faith in Man. Another shot of informal poetry. Loud and clear, maestro! <br /> <br /> <br /><div align="“center”"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/bNF_P281Uu4&hl=fr&fs=1" /><param name="allowFullScreen" value="true" /></object></div> <br /> <br /> <br /><div align="“center”"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/zlfKdbWwruY&hl=fr&fs=1" /><param name="allowFullScreen" value="true" /></object></div>